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Jaime Hayon —written without accent, as he prefers—is today a celebrity. He is the youngest Spanish designer with the greatest international image. Based in London, he is regularly featured in the press. He has achieved fame because he has talent, his own style and the determination to carry out his projects with quality. As things always used to be done. He often seeks inspiration in the past, and in craftsmen, who in other times abounded, he finds the necessary collaborators to manufacture his designs with care. This is one of his signs of identity, the other is to be found in the invisible border which separates design from art, a place much travelled in recent years, where Hayon is constructing his own universe with room for everything —drawings, toys, shoes, objects, furniture and interiors— and where nothing generates indifference. Some adore it and others —ever fewer— criticise it. For this reason there is much merit in BD having backed this creator from Madrid from the start of his career. His easy chair with a hood and the cabinet with many legs—Multileg— from the Showtime collection have become icons of contemporary design. They are beautiful pieces of furniture and are also functional. In Showtime plastics coexist with quilted upholstery, the glow of lacquered wood and the tradition of the best ceramics. Classicism and modernity. The contrasts and sophistication which give personality to Jaime Hayon’s work are represented in this ample collection which also includes vases, chairs, an elegant and comfortable wingchair —the Lounger— and this new low table which makes a good pair with the Multileg cabinet.
Launched in 2011/2014.
Born in Madrid in 1974, Jaime Hayon can boast one of the most glittering careers to be seen in the recent history of contemporary design. Although born and trained in Madrid, he was forged as a designer with Fabrica, the breeding ground of creativity run by Benetton near the Italian city of Treviso, where he arrived in 1997, when he had barely turned 24, to work under Oliviero Toscani, who would soon put him in charge of the design department. It was at Fabrica that he first worked with BD on the Mail Me project. In 2004, Hayon decided to branch out on his own, so he settled in Barcelona and began working on a number of projects while also exhibiting his more personal work in art galleries.
Since its origins in the 1970’s, BD has always been an atypical company. Its founders and still current owners, who come from an architectural background rather than the business field, have oriented BD’s production from the very start by cultivating beauty, in some cases above their function. Accompanied with artisanal processes instead of mass production, the new products always have more proximity to art than industrial design. Characterised by superior quality, short-series productions (and on occasion limited editions), and unique pieces due to crafted manufacturing. In the 80’s, BD pleasantly surprised by editing Gaudí’s furniture for his famous buildings and in the early 90’s, BD again astounded by introducing an exclusive first collection of furniture and lamps designed by Dalí. Recently the Collections and Designers with an accentuated artistic profile like Jaime Hayon and Doshi Levien, continue to point the way where design and art meet together.
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