To design shape is to give form to values that people tacitly share and wish for. Naoto Fukasawa (born in 1956) visually captures these values and draws their exact outline. His ability to visualize the unseen outlines of things is not easily worded and described, nonetheless, people are immediately convinced of his ability when they experience his design. Fukasawa’s notions and expressions in approaching the essential values of things through design transcend borders and domains, and his thoughts are well respected internationally. His concept of finding clues in people’s subconscious behaviour, which he named “Without Thought”, is his best-known, and he runs “Without Thought” workshops to share his ideas.

Magis was established in 1976 in the north east of Italy, one of Europe's most dynamic industrial areas. Its success is based on the desire to provide a broad swathe of users with access to high functional and technological quality products for the home, developed in partnership with major international designers, with a vision of the resulting products that is ethical and poetic as well as aesthetic. 

Magis products are dedicated to their international public and are all 100% “Made in Italy”: a guarantee of high quality, in line with the firm's tradition, which has developed from its craftsmanship and cultural roots, through the evolving styles and industrial growth of the eighties and nineties, and continues to comprise one of the company's greatest and most valuable assets.