Bruno Rainaldi formed himself in the field, starting at a very young age to work in furniture design communication. Ironically he called himself a “sidewalk designer” and his style ” rigorously chaotic”. He manages Milan’s first High-Tech store in Corso di Porta Ticinese, flanks Maddalena De Padova in the historic showroom in Corso Venezia and then Enrico Baleri, as partner of Baleri & Associati, defining communication strategies for design companies and points of sale.