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FRAMES is a happy new chapter to an old story, the old tale of craft and tradition within a new framework of clever design using a joyous new approach to the material. The nested narrative of the design brings this traditional outdoor furniture inside, adding a layer of glamour to the rustic charm of the material. What was once only a seasonal story can now be told all year round, with this simple yet sophisticated, aesthetic FRAMES has all the properties of a contemporary classic.
Born in Madrid in 1974, Jaime Hayon can boast one of the most glittering careers to be seen in the recent history of contemporary design. Although born and trained in Madrid, he was forged as a designer with Fabrica, the breeding ground of creativity run by Benetton near the Italian city of Treviso, where he arrived in 1997, when he had barely turned 24, to work under Oliviero Toscani, who would soon put him in charge of the design department. It was at Fabrica that he first worked with BD on the Mail Me project. In 2004, Hayon decided to branch out on his own, so he settled in Barcelona and began working on a number of projects while also exhibiting his more personal work in art galleries.
Expormim, based in Valencia Spain, is a company with great tradition in the production of furniture. With more than 50 years of experience, the company has consolidated in the market thanks to the ongoing process of modernization with special emphasis on the improved manufacturing processes, the selection of raw materials and a careful design of their products. Currently, EXPORMIM is present in more than 40 countries around the world. Over time, Expormim, constantly at the forefront, developed various product lines, adapting well to the tastes and trends of the markets, covering fully the needs of both homes (indoor) and gardens (outdoor) as well as the major hospitality facilities.
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