Stefano Giovannoni was born in La Spezia in 1954, and graduated from the Faculty of Architecture at Florence University in 1978. He lives and works in Milan. From 1979 to 1991 he worked at the Faculty of Architecture in Florence, lecturing and carrying out research. He taught Master’s courses at the Domus Academy, Università del Progetto in Reggio Emilia, as well as lecturing in Industrial Design at the Faculty of Architecture in Genoa. He works as an industrial and interior designer and architect, specializing in plastic products. His designs have achieved great commercial success. His design objects have been awarded.

Magis was established in 1976 in the north east of Italy, one of Europe's most dynamic industrial areas. Its success is based on the desire to provide a broad swathe of users with access to high functional and technological quality products for the home, developed in partnership with major international designers, with a vision of the resulting products that is ethical and poetic as well as aesthetic. 

Magis products are dedicated to their international public and are all 100% “Made in Italy”: a guarantee of high quality, in line with the firm's tradition, which has developed from its craftsmanship and cultural roots, through the evolving styles and industrial growth of the eighties and nineties, and continues to comprise one of the company's greatest and most valuable assets.