Jerszy Seymour is a designer in the broadest sense of the word. He sees design as the creation of situations, as the general relationship we have with the built world, the natural world, other people and ourselves, and thus it is as much about the inhabitation of the planet as the inhabitation of the mind. His goal is the transformation of reality, guided by constant humour, a tainted sense of poetry and the idea of the NON-GESAMT GESAMTKUNSTWERK. His work spans from playing with industrial and post-industrial produced objects, actions, interventions and installations, covering a range of media and materials, all the way to film, performance, music and writing.

Magis was established in 1976 in the north east of Italy, one of Europe's most dynamic industrial areas. Its success is based on the desire to provide a broad swathe of users with access to high functional and technological quality products for the home, developed in partnership with major international designers, with a vision of the resulting products that is ethical and poetic as well as aesthetic. 

Magis products are dedicated to their international public and are all 100% “Made in Italy”: a guarantee of high quality, in line with the firm's tradition, which has developed from its craftsmanship and cultural roots, through the evolving styles and industrial growth of the eighties and nineties, and continues to comprise one of the company's greatest and most valuable assets.