Jordi Veciana was the first one to present Parachilna a luminair family en mid june. Earned his degree in Industrial Design in 1986 in Barcelona, he moves to New York to joint the Vignellis Studio. After four years, he was engaged at Ralph Lauren focusing his work in both furniture and interior design. Return to Barcelona in 1998 and began to collaborate with Grupo Inditex (Zara Group) as a creative director conceiving new retail store concepts. In 2003 he entered into a partnership with architect Jordi Castel creating Castel Veciana Arquitectura, a multi-disciplinary design and architecture firm devoted principally to industrial, and interior design for several prestigious spanish and international clients.