Born in Novara in 1932. He studied at the Accademia delle Belle Arti in Milan, and alongside his studies, in the fifties he had already developed an intense artistic production, with personal and collective exhibitions at galleries and contemporary art museums. His work is internationally acclaimed, and considered to be among the most representative of Italian design. It is distinguished by constant research and experimentation with new product forms and meanings, often set in contrast with the traditional norms of industrial design.

Magis was established in 1976 in the north east of Italy, one of Europe's most dynamic industrial areas. Its success is based on the desire to provide a broad swathe of users with access to high functional and technological quality products for the home, developed in partnership with major international designers, with a vision of the resulting products that is ethical and poetic as well as aesthetic. 

Magis products are dedicated to their international public and are all 100% “Made in Italy”: a guarantee of high quality, in line with the firm's tradition, which has developed from its craftsmanship and cultural roots, through the evolving styles and industrial growth of the eighties and nineties, and continues to comprise one of the company's greatest and most valuable assets.