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In 2006 we presented the Showtime Collection by Jaime Hayon and a year later, a chair carrying the same name characterised by its wide range of combinations and finishes. For the designer born in Madrid, this was his first chair to be produced and commercialized by a company all over the world. At that time Hayon was an emerging designer and today is internationally renowned. If success can be measured by the longevity of designs, then we can say that this chair has already reached 10 years of its commercial life. We believe that now is the time to launch a new version which does not make the original design obsolete, but rather compliments it. The chair’s name is Showtime nude with wooden legs, and is presented with a nearly nude appearance. The shapes are slightly different but visibly more organic, developed and matured, much the same as the designer’s works during the years. The new chair is presented in different finishings - natural or stained wood and a simple cushion as its sole accessory.
Born in Madrid in 1974, Jaime Hayon can boast one of the most glittering careers to be seen in the recent history of contemporary design. Although born and trained in Madrid, he was forged as a designer with Fabrica, the breeding ground of creativity run by Benetton near the Italian city of Treviso, where he arrived in 1997, when he had barely turned 24, to work under Oliviero Toscani, who would soon put him in charge of the design department. It was at Fabrica that he first worked with BD on the Mail Me project. In 2004, Hayon decided to branch out on his own, so he settled in Barcelona and began working on a number of projects while also exhibiting his more personal work in art galleries.
Since its origins in the 1970’s, BD has always been an atypical company. Its founders and still current owners, who come from an architectural background rather than the business field, have oriented BD’s production from the very start by cultivating beauty, in some cases above their function. Accompanied with artisanal processes instead of mass production, the new products always have more proximity to art than industrial design. Characterised by superior quality, short-series productions (and on occasion limited editions), and unique pieces due to crafted manufacturing. In the 80’s, BD pleasantly surprised by editing Gaudí’s furniture for his famous buildings and in the early 90’s, BD again astounded by introducing an exclusive first collection of furniture and lamps designed by Dalí. Recently the Collections and Designers with an accentuated artistic profile like Jaime Hayon and Doshi Levien, continue to point the way where design and art meet together.
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